Public service advertising (PSA) is advertising created to inform, educate, or influence the public about social issues and public welfare, rather than to sell a product or make profit.
Key characteristics of public service advertising
- Focuses on social good, not commercial gain
- Usually sponsored by government bodies, NGOs, or public institutions
- Aims to change attitudes or behavior
- Often emotional, informative, or awareness-driven
Common topics
- Health awareness (anti-smoking, COVID-19, vaccination)
- Road safety (seat belts, drunk driving)
- Environmental protection (save water, reduce plastic)
- Education & literacy
- Social issues (child labor, gender equality)

